Many of the major corporations or businesses utilize holiday specials to maximize their profit during the holiday season, especially at Christmas. Such tradition of having holiday specials can be attributed to the fact that more customers spend during special occasions. For instance, more purchases are made in Christmas compared to other days as customers would purchase gifts for the special occasion. Therefore, many companies utilize them to maximize their sales.
One action that they take is creating a special sales page just for gifts. Many corporations such as Apple create a special page for holiday shopping to guide their viewers to the product that they should purchase and why.
This is Apple’s page, and it suggests the customers to purchase their product for gifts for the upcoming holiday. It also categorizes different gifts into various sections such as Latest, Easy Gift, for Everyone, and more. Such division makes it easier for the customers to purchase an easy gift. Making it easier allows decreased effort for shopping, increasing satisfaction for both the customers and the business.
Additionally, many businesses offer special discounts for the holiday shopping. For example, Nordstrom provides special discount.
By having a special discount, the business is able to attract more customers, thus increasing the sale, which would generally lead to a higher profit during the holiday season.
Another effective strategy that businesses employ during the holiday season is offering limited-time promotions and deals. By having a time-sensitive offers, it creates a sense of urgency and encourages the customers to make a purchase before the offer expires. This not only boosts sales but also creates a sense of excitement and anticipation among customers, driving them to take advantage of the special deals. This also creates the unnecessary sense of urgency, forcing the customers to purchase the product even when they are not actually needed. Overall, utilizing holiday specials, creating special sales pages, offering discounts, and implementing limited-time promotions are all effective ways for businesses to maximize their profit during the holiday season.
